Wildberries launches direct sales of goods from Armenia

YEREVAN, December 19. /ARKA/. Wildberries, the largest online retailer in Russia, is giving Armenian entrepreneurs an opportunity to sell their products directly to other countries where its site operates, with Russia being the first country.

Owing to this, Armenian manufacturers will be able to expand the range of their products on the online platform and increase their income, Wildberrries said in a press release.

Sale of goods from Armenia is carried out by Marketplace model: after the receipt of orders the sellers bring them to the company's warehouse in Yerevan, and then the logistics service of the website delivers them to buyers.  The trade commission for sellers is from 3% depending on the category of goods.

"We continue developing Wildberries as an online platform for small businesses, making it even more convenient and technological for entrepreneurs from different countries. We have a successful 5-year history of cooperation and friendship with business representatives of Armenia: in 2018 Wildberries entered the country, in 2021 it began opening its pick-up centers, and in 2022 we opened the logistics center," Wildberries said. 

Products from Armenia are in high demand on Wildberries: during 11 months of 2022, their sales rose by 71% year-on-year to 290 million rubles. The largest demand is for accessories (+958%), cosmetics and perfumes (+449%), home products (+312%), food (+276%) and baby clothes (+267%).  --0--