Viva-MTS celebrates 15 years of activity with great achievements

YEREVAN, July 3. /ARKA/. Ralf Yirikyan, CEO of Armenia's leading telecommunications company Viva-MTS,  summed up its activities over 15 years in a video message on Facebook and on the company's official page on YouTube.

Viva-MTS has gone through a long string of challenges, making its powerful mobile network available to 99.8% of Armenia's population. Its achievements are especially tangible in the field of innovative technologies. Viva-MTS was the first in Armenia to launch the national third generation network as well as the fourth generation network in 2010.

The company placed Armenia in the top ten countries with the 4G network, which was an important step to strengthen the country's position on the world technological map and increasing its international prestige. As a leader in the field of information and telecommunication technologies (ICT), Viva-MTS also implements programs aimed at the development of the ICT sector, including supporting the development of start-up companies.

Corporate social responsibility occupies a special place in the company's mission. Over the last 15 years, it has made social investments worth about 29 billion drams in various fields. As part of corporate social responsibility, the company also applies innovative solutions, in particular, by installing in the regions, including in border communities, modern and energy-saving lighting and heating systems which use alternative energy.

Viva-MTS has a distinctive feature: it is a modern technology company with national thinking. Yirikyan presented those core values ​​that made it possible to lay strong foundations of the company and ensure further development.

“The Viva-MTS network was built from scratch. This is why our team is so close-knit and friendly, understanding each other, and the collective will is so strong. A powerful team is a combination of strong personalities who created values ​​from scratch and seasoned specialists are our greatest value,” said Yirikyan.

Entering the market in 2005, Viva-MTS radically changed the situation that had existed for many years: the monopoly in the field of mobile communications disappeared. Mobile communications have become fully accessible. An atmosphere of healthy competition and the opportunity to choose an operator were ensured. Postpaid and prepaid cards were issued, corporate solutions for small, medium and large entrepreneurs were proposed. People got the opportunity to communicate freely at affordable rates. The base mobile communication stations were installed in the most remote and sparsely populated villages, in places with difficult terrain, often ignoring the most important business principle of return on investment.

“We were Viva-Cell, have become Viva-MTS. The core is Viva, an Armenian-created value that has an Armenian essence, Armenian thinking, and Armenian spirit. Viva-MTS is an established structure, the embodiment of feelings, will, energy and creative thought of a hardworking Armenian people," said Yirikyan.

Today Viva-MTS has over 2 million subscribers. According to Yirikyan, the company is still very young and promising. He also noted the great contribution of subscribers to the success of the company. Yirikyan emphasized that it were Armenian citizens who contributed to the formation and development of the 15-year-old company.

Viva-MTS has many achievements in terms of technology, innovative proposals, as well as compliance with a number of international ISO standards in various fields.

Viva-MTS has also reached new heights in business management. Breaking the traditional management stereotypes and, based on rich international experience, the company is creating a new, special model of Armenian productivity.

The company, which holds in conditions of fierce competition, about 59% of the mobile communications market, has a special model of strategic development. At the moment, it is at the stage of digital transformation from a telecommunications operator to a company providing comprehensive digital services, whose functions are much greater than the provision of telecommunications services.

This is in tune with global trends in the development of the sphere, as well as the growing needs and expectations of subscribers. Today, Viva-MTS offers a number of gaming, entertainment, educational applications, an electronic wallet, mobile TV, cloud services and useful solutions for the effective management of business, finances and more.